Building digital infrastructure to support institutional engagement
A national human resources association seeking to strengthen engagement with its members and expand its professional network.
Scope
- ›Commercial strategy
- ›Strategic partnerships
- ›Digital infrastructure
- ›Institutional website development
- ›Membership communication platform
Key Highlights
- ›Creation of a central digital platform for member communication
- ›Strengthening of institutional visibility in the HR ecosystem
- ›Support for the expansion of the association’s professional network
Context
AMEP RH plays an important role in the development of the human resources profession in Mozambique and required stronger digital infrastructure to support its institutional mission.
Challenge
The absence of a structured digital platform limited communication with members and reduced the association’s institutional reach.
Strategic Approach
Manifold developed a digital strategy designed to support institutional communication and strengthen the association’s professional network.
- ›Institutional digital strategy
- ›Membership engagement architecture
- ›Digital infrastructure development
Intervention
The intervention focused on creating a digital platform capable of supporting the association’s institutional communication and engagement with members.
- ›Development of institutional website
- ›Structuring of membership information
- ›Implementation of digital communication channels
- ›Platform architecture for institutional visibility
Outcome
The new digital platform strengthened communication with members and improved the association’s institutional visibility.
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